WASHTAG
100% Detergent, 0% Waste
The washtag is a complete hang tag replacement for use during the first wash.
Each Washtag can wash up to 0.6kg of clothes, and is completely soluble, made witih a detergent sheet, a dissolving string, laminated with a water-soluble PVC sheet, with retail codes printed using non-staining ink.
Water-soluble thread
Detergent sheet
Non-staining ink
Water-soluble laminate
USE CASE: Bench
“A small change that can add up to to something significant”
USE CASE: Bench
Bench Better Made, the Philippines' biggest local fashion brand made of recycled plastic, made the Washtags available in 64 stores nationwide, saving 12,000 paper and plastic tags in its initial run.
47.1 M
Est. Reach
5.8 M
Total Engagement
237.7 M
Est. Media Values
5669 %
ROI PR EMV/PR Media spend
Other global brands are also in talks to launch the Washtags with production runs within the year.
June Implementation